CAPPUCCINO WITHOUT ADDED SUGAR

I developed an integrated campaign for the launch of Nestlé’s new Sugar-Free Cappuccino, targeting consumers who want to enjoy great coffee taste while maintaining a healthier lifestyle. The creative concept was built around the idea of guilt-free enjoyment, highlighting the balance between flavor, quality, and wellness.

The strategy combined digital and brand communication actions. I defined the key message by emphasizing the absence of added sugar as a core product benefit, while preserving the indulgent experience that characterizes Nestlé cappuccinos. To maximize reach, I created content for social media with visually engaging assets and clear, approachable copy tailored to each platform.

Additionally, I proposed influencer activations aligned with healthy and conscious lifestyle values to build credibility and stronger connections with the target audience. The campaign aimed not only to drive awareness of the new product, but also to position it as an ideal everyday option, reinforcing Nestlé’s brand values of innovation and trust.