DIGITAL MARKETING & Content specialist
MÓNICA ROMERO
Digital campaigns and creative experiences that connect brands with their audience.
Marketing and content professional with a background in graphic design and experience with international brands. Skilled in creating campaigns and visual content that strengthen brand identity. Enthusiastic, curious, and eager to grow in marketing and digital strategy.
EXPERIENCE
Nestlé Professional
- Created toolkits and strategic materials for international B2B projects across Central America.
- Developed culinary and coffee campaigns, retail spaces, promotions, and pieces aligned with the global look & feel of the brand.
- Produced visual content for professional and commercial communication.
BID Graphic Designer
SLA Corp
- Implemented internal communication initiatives at a regional level.
- Managed content for corporate social media and employer branding initiatives.
- Collaborated with HR to improve company culture and employee satisfaction.
Communication Specialist
Freelance
- Planned monthly content calendars, analyzed metrics, and optimized campaign performance.
- Created organic content tailored to trends and audience needs.
- Developed graphic and audiovisual materials to strengthen brand communication.
Marketing and Content
Believe & LaCreativa
- Produced visual materials for events and digital campaigns for recognized brands.
- Coordinated influencer marketing and supported brand activation activities.
- Assisted in marketing planning and event production for clients.
Graphic Designer & Event Production JR
EDUCATION
UNIVERSIDAD COMPLUTENSE DE MADRID
Master in Digital Marketing
UNIVERSIDAD LATINA DE PANAMÁ
Diploma: Expert in Marketing 2.0 and Advanced Digital Strategies
UNIVERSIDAD INTERAMERICANA DE PANAMÁ
Bachelor in Graphic Designer, Minor in Marketing